The UnFair Advantage

Navigating the Digital Marketing Landscape

Brad Starnes Season 2 Episode 56

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Data tracking is essential, but it’s not the whole story.

In this episode of The Unfair Advantage Podcast, I talk with Scott Christian, CEO and Chief Growth Officer of Ignis Digital Marketing, about finding the balance between performance metrics and real client relationships.

We dive into his journey building Ignis, the power of brand discovery, and how to use technology and AI without losing the human touch. Scott opens up about the challenges of agency life, why personalization still matters, and what every aspiring agency owner needs to hear.

If you’re in the marketing game or thinking about it—this one’s packed with insight.

Thank you for tuning into this episode of The Unfair Advantage. We hope this story has inspired you, showcasing how challenges can be transformed into incredible strengths in the entrepreneurial journey.

Our podcast is dedicated to bringing you unique stories of entrepreneurs who turn their so-called 'unfair baggage' into a propelling force for business success.

For more empowering stories and insights, visit our website at www.screamincow.com, brought to you by Screamin Cow Marketing Group, where we specialize in turning unique business challenges into powerful marketing strategies.

Stay connected with us and discover more such inspiring journeys. Visit my personal page at https://bradstarnes.fyi for additional insights and resources.

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