Send us a text

Welcome to another episode in The Unfair Advantage podcast. I chatted with Nick McEvily, a fractional product leader with a ton of experience in startups and human-centered design. Nick's been around the block when it comes to helping companies understand the importance of getting product-market fit just right. We dig into why it’s not enough to just have a great idea you need to make sure it actually fits what your market needs. Nick also talks about how vital it is to get clear on your different user personas, since knowing who you’re designing for can make or break your success.

We also discussed about how human-centered design can completely transform service-based businesses, particularly in the home services industry. It’s not just about creating something that works it's about creating something that really resonates with the people who are using it. Nick shares some great insights on how focusing on design can improve customer experience, and why businesses should be paying closer attention to it. If you want to build a service that not only works but really stands out, this is a conversation you don’t want to miss.

Toward the end of our conversation, we get into the nitty-gritty of how design impacts business growth and valuation, especially when private equity gets involved. Nick explains why great design can increase a company's value by raising the standard of services and products, and how it plays into customer perception and retention. If you're looking to boost your business’s reputation, keep customers happy, and grow in the long run, this episode is packed with actionable advice and insights.

Thank you for tuning into this episode of The Unfair Advantage. We hope this story has inspired you, showcasing how challenges can be transformed into incredible strengths in the entrepreneurial journey.

Our podcast is dedicated to bringing you unique stories of entrepreneurs who turn their so-called 'unfair baggage' into a propelling force for business success.

For more empowering stories and insights, visit our website at www.screamincow.com, brought to you by Screamin Cow Marketing Group, where we specialize in turning unique business challenges into powerful marketing strategies.

Stay connected with us and discover more such inspiring journeys. Visit my personal page at https://bradstarnes.fyi for additional insights and resources.

Keep turning your challenges into your unfair advantage! Don't forget to subscribe to our podcast for more episodes like this.